Growing with you: what’s next for NOVEY

NOVEY started with a simple idea: make practical things for kids feel a little more fun & unisex. As our family and ideas grow, our consumer base grows, NOVEY is growing too.

You’ll soon see our products grouped into three parts of the NOVEY world:

NOVEY Go is home to our backpacks, lunch bags and everyday carry pieces. We’d love to keep these available year round, with fresh designs planned around October each year. Some colours and prints will come and go as the seasons change.

NOVEY Play is where you’ll find kids’ clothing, hats and accessories. As we build this range, we’re focusing on pieces children can move and play in, with natural fibres such as cotton. We want the clothes to feel good, last well and be worn again and again. NOVEY Play will also include Adults Hats.

NOVEY Baby will bring together products for our littlest ones, including baby essentials made with the same playful, considered approach.

These ranges may look a little different from one another, but they all belong to NOVEY: useful pieces, personality in the details, and designs made for real family life. We can’t wait to show you what’s coming.